The 0% Plastic Bag initiative was started in 2009 to support the global green movement by encouraging customers to use this cotton tote bag in place of disposable plastic bags. Each illustrator was invited to reinterpret the original design of the bag while maintaining the “0% Plastic” tagline.
This limited edition collection will be launched on Earth Day -22 April- in all Gap stores. Each bag is available at S$5 with purchase of any GAP merchandise.
